Today, I competed in The Human Race. Not only was it a fun thing to do (and it will continue to be so, as we watch the results continue to pour in) but it's a uniquely 21st century thing to be able to do. Consider:
Today, a bunch of strangers ran in a race against each other all around the world. There was no official start time, there was no official course. There was no registration cost, per se, barring the cost of the equipment, which you didn't actually need, as with most races. There were no boundaries. And, coolest of all, we get to see these things develop.
As I'm writing this, I'm beginning to acknowledge that maybe this could have happened before now. But it wouldn't have been the same. It would have taken intense preparation, and would have yielded much less instantaneous results, obviously. So, yeah, I'm willing to acknowledge that perhaps it's not the most unique thing in the world, but to me it's a manifestation of how the Internet is changing the world - making things better. It's a great indication of where we're going, and I'm perfectly willing to take the ride.
Continue to check the results of the race here and look for more cool things of this nature from all kinds of companies. If you're really interested in tracking how these sorts of things spread in our digital world, follow the tracks of one of my new obsessions = checking the Twitter feed for mentions of "Nike Plus Human Race" from today, a great way to see some of the overlap between two groups that we might otherwise think of as disparate.